Invico Capital Corporation launched a new brand and redesigned website today.
“It was time for us to update the firm's visual identity and build a website that would better suit the needs of financial advisors and investors,” said Invico’s Chief Executive Officer, Allison Taylor. “Our firm has grown substantially over the past 16 years, and we reached a point where the current and future trajectory of our business became misaligned with the narrative of our brand and the experience we provided online. We are very excited to share the new Invico with the world.”
The past 38 months have represented significant growth for the firm, surpassing the $1 billion mark in private capital under management earlier this year. Invico’s signature fund, the Invico Diversified Income Fund, has also experienced considerable activity, having completed approximately $124 million in transactions across twelve deals over the past twelve months.
Invico’s new brand and website reflect the unique edginess the business has had since its founding days. After operating in the space for over a decade and a half, Invico is still owner-managed and employs a diverse workforce that is majority female and thus challenges the representational norms within the finance industry. Today, Invico continues to be backed by a passionate and experienced team that remains focused and agile in an ever-changing environment.
“Securing the trust and confidence of investment professionals is difficult in this industry,” said Invico’s President, Jason Brooks, CFA. “Investment firms like ours are having to reconsider how we communicate our commitment to honest governance while attracting investment professionals so they can easily identify reliable investment firms. Our goal with this launch is to further position Invico as a credible expert within the alternative investment industry and provide an opportunity for borrowers, financial advisors, and investors to see who we are, what we do, and how we do it.”
One of the brand elements that captures the firm's origins and future direction can be found in Invico’s logo, which contains a symbol inspired by Guillemets, a pair of punctuation marks in the form of sideways double chevrons. In mathematics, Guillemets represent “much greater than” signs, and the arrows are symbolic of Invico’s expertise in alternative investments and the creation and growth of capital. Additionally, they signify progression and forward-thinking and reflect the firm’s two founding partners, Allison and Jason.